Situation
PGA TOUR Superstore is the PGA TOUR’s exclusive retail partner operating stores nationwide. PGA TOUR Superstore provides sports enthusiasts from golf and tennis to pickle ball players with exceptional services, a unique selection, and low prices. Continuously expanding, PGA TOUR Superstore has started to welcome new guests at selected locations in the Bay Area. Porygon Studios partnered with key staff at PGA TOUR Superstore to capture the grand openings in October and December 2022 in Dublin and Cupertino, California.
Strategy
PGA TOUR Superstore hired Porygon Studios to capture the grand openings and produce high-quality visual content in the form of photographs and a grand opening video. In addition to creating visual material, we ensured a fun and light atmosphere by providing a professional DJ entertaining the guests with today’s hits. To capture the details of the grand openings, our team planned and implemented a half day video shoot at each location. We began producing content prior to the official opening of the doors. Our team captured the guests waiting in line, their tents, and interviewed them. Porygon Studios covered the Ribbon Cutting, and the excited customers entering the store first in line. In the following hours, we captured guests winning prizes, interacting with products, and trying out the unique PGA Virtual Studio Driving Range. To professionally showcase the exterior, we captured drone footage and implemented it in the grand opening videos.
Results
Porygon Studios produced two professional recaps of the grand opening at each location. The photographs and videos created will be accessible for current and future clients on social media to show PGA TOUR Superstore’s unique services and new locations in the Bay Area.
