City of Salinas

Executive Summary: The primary objective was to communicate to Salinas residents to move their cars from street parking for street sweepers on a regular basis. Porygon Studios planned to create an informative and appealing PSA based off of the input from the Public Relations team, emphasizing the importance of street maintenance to Salinas residents. We shot the PSA across one day in Salinas, and edited multiple versions for the public as per the city’s request. Pre-Production: Our team worked with city personnel, the contracting PR team, local residents, and street sweeper operators to coordinate a shoot day in the city. Porygon Studios worked closely with Public Relations representatives to identify the essential message of the PSA. There was a challenge of keeping the PSA straightforward and engaging. We overcame it both by capturing a variety of angles and highlighting the community in a relatable way. Field Production: The production phase included one full day of shooting on location. We started in a densely-populated residential neighborhood along one of the street sweeping routes for that day. We were able to coordinate with a city representative, who sent a nearby street sweeper to our shoot site. We directed a volunteer resident and the sweeper for the demonstration portion of the PSA, then gathered footage of the city at multiple locations. Post Production: After the shoot, the editing team started on a rough cut right away. This included shots taken on site as well as some supplemental footage of community members and infrastructure. Porygon Studios successfully delivered a carefully tailored PSA as well as two shortened edits for English speaking and Spanish speaking audiences respectively. Through innovative storytelling, Porygon Studios effectively executed the creation of a Clean Streets PSA for the City of Salinas. The video plays a crucial role in connecting the city to residents and conveying the importance of vehicle management in coordination with the city’s street sweepers.